Influencer ROAS is attributed revenue divided by total campaign cost, and ROI is the net return on that cost. Add every cost, including gifted product and commission, and your gross margin to see whether the campaign made money.
For campaigns where you can attribute revenue, paid or gifted. Results update as you type and your inputs are saved in the page URL. Nothing is sent anywhere. Gifting-only and no revenue figure yet? Use the gifting ROI calculator, which works out cost per piece of content instead.
Starting values are placeholders so there is a result to show. Replace every one with your own.
Cost of gifted units only, not units sold.
From codes, tracked links and surveys.
After product, shipping and payment fees.
Leave at 0 to skip. EMV is an estimate of exposure value, not revenue.
Based on total campaign cost, commission included.
ROAS (revenue / total cost)
Gross profit of $7,200 covers the $4,700 total cost, leaving $2,500. Break-even revenue at these costs is $7,000.
Next: if cost per order looks high, work out your ceiling with the influencer CAC calculator.
| Revenue vs entered | Revenue | Total cost | ROAS | Profit after cost | Profit ROI |
|---|---|---|---|---|---|
| -50% | $6,000 | $4,100 | 1.46x | -$500 | -12% |
| -25% | $9,000 | $4,400 | 2.05x | $1,000 | 23% |
| As entered | $12,000 | $4,700 | 2.55x | $2,500 | 53% |
| +25% | $15,000 | $5,000 | 3.00x | $4,000 | 80% |
| +50% | $18,000 | $5,300 | 3.40x | $5,500 | 104% |
Seed sends the free product, tracks who posts and keeps your creator costs in one place, so the cost side of this calculation is easy to fill in.
Install Seed on ShopifyThree numbers get mixed up in influencer reporting. They answer different questions, and only one of them accounts for what your product costs you.
| Metric | Formula | Answers | Watch out for |
|---|---|---|---|
| ROAS | Attributed revenue / total cost | How much revenue each unit spent returned | Ignores margin, so 3x can still lose money |
| Revenue ROI | (Revenue - cost) / cost | Net return in revenue terms | Still ignores product cost |
| Profit ROI | (Revenue x margin - cost) / cost | Whether the campaign made money | Depends on a margin you must estimate |
| EMV | Estimated value of exposure at ad prices | What the reach might have cost to buy | Not revenue; the formula is a choice, not a measurement |
For how EMV is calculated, use the EMV calculator. For gifting campaigns where the question is what each piece of content cost, the gifting ROI calculator is built for that, and this page is for when you have revenue to attribute.
We looked for a current, primary-sourced ROAS or ROI benchmark for influencer marketing and did not find one we trust, so none is shown. Published averages differ by sample, year and how EMV or revenue was counted. The Influencer Marketing Hub benchmark report is a good source for survey data on budgets and measurement challenges, but it is not a ROAS reference. What you can calculate exactly is your own break-even, which depends only on margin.
| Gross margin | Break-even ROAS | ROAS for profit equal to cost |
|---|---|---|
| 30% | 3.33x | 6.67x |
| 40% | 2.50x | 5.00x |
| 50% | 2.00x | 4.00x |
| 60% | 1.67x | 3.33x |
| 70% | 1.43x | 2.86x |
| 80% | 1.25x | 2.50x |
Read it as: at a 50% margin you need 2x ROAS just to cover costs, and 4x for gross profit to equal what you spent. Commission paid on sales raises both figures. Use the calculator above for the exact number with your commission included, and the influencer commission calculator to see what rate you can afford. Related reading: the influencer rate calculator for the fee side, plus all free tools and the Seed blog.
There is no reliable universal benchmark, and it depends on your margin. Revenue ROI of 0% means revenue equals cost, which loses money once product cost is paid. A campaign is profitable when gross profit exceeds total cost, so judge it by profit ROI and by your break-even revenue shown in the calculator.
ROAS is revenue divided by spend, so 3x means three units of revenue per unit spent. ROI is net return divided by cost, so it subtracts the cost first. ROAS ignores margin; profit ROI includes it. A campaign can show a healthy ROAS and still lose money on thin margins.
Divide attributed revenue by total campaign cost. Count every cost: creator fees, gifted product, shipping, content production, commission and tool fees. Using fees alone flatters the result. This page uses total cost, so its ROAS will be lower than a fees-only version, and more honest.
Yes. Gifted product costs you cash through product cost and shipping, and commission is paid per sale. Both belong in total cost. Product cost here covers gifted units only, because the cost of units sold is already inside your gross margin. Counting it twice would understate profit.
Use unique discount codes and tracked links, then add a post-purchase survey for buyers who used neither. Attribution is imperfect and usually undercounts, because people see a post and buy later without a code. Treat attributed revenue as a floor, and see the promo code attribution and UTM tools for setup.
No. EMV estimates what the exposure would have cost to buy as ads. It is not revenue and not profit, and the formula behind it is a choice, not a measurement. Use it, if at all, as a separate media-value figure next to revenue ROI. The EMV calculator shows how it is computed.
Total cost = creator fees + gifted product cost + shipping + content production + agency and tool fees + (attributed revenue x commission %). ROAS = attributed revenue / total cost. Revenue ROI = (revenue - cost) / cost. Profit ROI = (revenue x gross margin - cost) / cost. Break-even revenue = non-commission cost / (gross margin - commission %), shown only when margin exceeds commission. Cost per order = total cost / attributed orders.
Gross margin should already include the cost of the units sold, which is why gifted product is the only product cost entered separately. All defaults are illustrative starting assumptions, not Seed data or industry benchmarks. Not modelled: customer lifetime value, halo effects on unattributed sales, returns, tax, and discounts beyond what is already in your revenue figure. Attributed revenue usually undercounts true impact. Last checked against the cited report: October 29, 2026.
Build a gifting agreement in under a minute — deliverables, posting window, usage rights, and FTC disclosure. Copy it or save as PDF. Free, no email.
The same contract generator, pre-set for an Instagram deliverable: in-feed post plus story.
The same contract generator, pre-set for a TikTok deliverable.
A content-licensing agreement for UGC, not a posting agreement. Usage rights and deliverables only.
For unpaid product-gifting sends specifically: the gift, deliverables, and usage rights.
Send personalized bulk Instagram DMs to creators without copy-pasting one message at a time. Built for outreach at volume.
The Chrome extension behind the DM assistant above. Install it, connect your Seed account, send from your own session.
Put in your product cost, shipping, and creator count, and get your real cost per piece of content, including your own hours. Ungated.
How much should you pay an influencer? Enter views and a CPM to get a fair cash range, and see if your gifted product alone is a fair trade.
Work out a creator's engagement rate on Instagram, TikTok or YouTube, by followers and by views. Average up to 12 posts. Free, no email.
Build an influencer media kit with stats, audience, past collabs and rates. Live preview, three layouts, save as PDF. Free, no signup.
A UGC or influencer rate card with deliverables, usage rights, whitelisting and bundles. Preview it, then save as PDF. Free, no signup.
Three ready-to-send pitch emails (cold, warm, follow-up) for creators asking brands for PR packages or collabs. Free, no signup.
What can you actually earn on TikTok? Sponsored-post rate by tier, Creator Rewards eligibility, and a TikTok Shop affiliate estimate. Free, no signup.
Sponsored feed post, Reel and Story rate ranges by follower tier, plus an affiliate-earnings estimate. Free, no signup.
Score a creator's video against your brief in about two minutes. Free, no login.
Enter how many posts you want and get the number of creators to contact and gift, using your own acceptance and post rates.
Plan a gifting campaign budget: product, packaging and shipping cost by lane, total cost and cost per creator.
Compare the cost per 1,000 views and per content piece of influencer gifting against Meta and TikTok ads, with your own numbers.
Answer six questions to find the right influencer deal type for a creator: gifting, a flat fee, or affiliate commission.
Build a free influencer gifting application form with the exact fields to ask, then copy it or run it live on Shopify.
A free outreach CRM template with statuses, follow-up dates and notes. Download the CSV for Google Sheets or Excel.
Track sends, posts, discount codes, revenue and ROI with formulas built in. Download the CSV for Google Sheets.
Generate a one-page influencer brief: product, key messages, dos and don'ts, disclosure and deadlines. Free, no signup.
Generate a short outreach DM or email offering influencers a gifted product, in your own tone and language.
Score your influencer outreach subject lines against a transparent checklist, and get better variants.
Pick a niche and platform for a hand-written hashtag set, mixed broad to niche. No made-up volume numbers.
Get a recommended monthly influencer budget, split across gifting, paid posts and UGC, from your revenue and stage.
Estimate the real cost of a PR package: product, box, inserts, packing materials and shipping.
Calculate what the content from your gifting campaign would cost to buy from an agency or UGC creators instead.
Estimate fair UGC rates from experience level, deliverables and usage rights, for brands and creators, sources linked.
Estimate fair YouTube sponsorship rates from a channel's average views, format and usage rights, sources linked.
Estimate expected reach for a creator's post, Reel or Story from follower count, using published benchmarks.
Calculate follower growth rate over any period and flag suspicious spikes between two checkpoints.
Enter a follower count to see its influencer tier under three published definitions, with typical CPM ranges.
Create $0 influencer orders in Shopify, tag them, and calculate the real COGS and shipping cost of every gift.
Generate hundreds of unique influencer discount codes from a prefix and download a CSV, ready for a Shopify bulk-codes app or the API.
Per-creator code conversion plus an estimate of the halo sales promo codes miss, with every assumption editable.
Paste your landing page and a list of creators and get one tagged UTM link per creator in bulk, as a CSV.
Price usage rights for creator content in ads: duration, channels and exclusivity, with editable percentages. Free, no signup.
Add the creator fee to your media spend to get blended CPM and CPA for TikTok Spark Ads or Meta partnership ads.
Turn a creator's fee and post stats into CPM, cost per engagement and cost per view, and compare with your own benchmark.
Estimate EMV from views, likes, comments and shares using values you set, plus an honest look at why EMV isn't revenue.
Find the most you can pay to acquire a customer through influencers, from your margin, repeat orders and target LTV:CAC ratio.
Find the highest affiliate commission you can pay influencers from your order value, costs and the profit you want to keep.
Build a tiered ambassador commission ladder from your margin, a starting rate and sales thresholds. Copy it or download CSV.
Get a step-by-step gifting campaign plan with dates and creator counts, from your goal, product and budget.
Score how well a creator fits your brand on a transparent, weighted checklist before you reach out.
Pick a launch date or holiday and get backward-planned recruit, ship and posting-window dates for 2026 and 2027.
See whether import VAT and duty likely apply when gifting product abroad, for the EU, UK, Switzerland and Norway, with official sources.
The regulator, required label and gifted-product rule in 10 countries, each with an official source. Not legal advice.
What the IRS, HMRC, CRA, ATO and other tax authorities say about gifted product as creator income, with sources. Not tax advice.
Share one branded link. The creator picks a product and types their address, and a $0 draft order lands in your Shopify admin. Seed then follows up and tracks their posts.