Your gifting budget is (product + packaging + shipping) × creators, plus fixed costs and a contingency. At the starting assumptions below, 30 creators costs about €671 in total, or €22.37 per creator. Replace every number with your own.
Add up to three items per package and three shipping lanes. The currency button only changes the symbol, it does not convert anything. The page address updates as you type so you can share the plan.
Every value starts as an editable placeholder, not a quote or a benchmark.
Box, filler, insert card.
Your time, tool subscriptions.
Reships, lost parcels, price changes.
Only used for cost per expected post.
Recalculates as you type. Nothing here is sent anywhere.
Total campaign cost
Next: work out how many creators you need to contact to reach your post target.
Want to run this without a spreadsheet? Seed sends each creator one branded link, they pick a product and type their address, and a $0 draft order lands in your Shopify admin. Install Seed on Shopify. The calculator above stays free and needs no email.
The breakdown of your current plan. Product is usually your own cost of goods, not retail price, so use what each unit costs you to make or buy.
| Line | Amount | Share of total |
|---|---|---|
| Product | €330.00 | 49.2% |
| Packaging | €45.00 | 6.7% |
| Shipping | €235.00 | 35.0% |
| Fixed costs | €0.00 | 0.0% |
| Contingency (10.0%) | €61.00 | 9.1% |
| Total | €671.00 | 100% |
| Lane | Creators | Per creator | Lane total |
|---|---|---|---|
| Domestic | 15 | €17.50 | €262.50 |
| Rest of EU | 10 | €21.50 | €215.00 |
| UK / non-EU | 5 | €26.50 | €132.50 |
We do not list a price for each EU country. Carrier prices change several times a year and depend on weight, parcel size, service level and your contract, so any country-by-country table we typed in would go stale and look more precise than it is. Instead, group your creators into lanes and enter a real quote for each. The values below are illustrative starting assumptions for a small, light parcel, in euros. Replace them with your own carrier quotes.
| Lane | Illustrative starting assumption | What moves the price |
|---|---|---|
| Domestic | €5 | Weight, tracked or untracked, pickup point or home delivery |
| Neighbouring EU country | €9 | Carrier zone, parcel size, signature on delivery |
| Distant or remote EU region | €12 | Zone surcharges, islands, longer transit |
| UK, Switzerland, Norway | €14 | Customs paperwork, import VAT handling, carrier surcharges |
Some carriers publish international price sheets, for example Deutsche Post DHL's international parcel price overview (July 2025 edition). Treat any published sheet as a starting point: your rate depends on your account. Parcels that leave the EU also carry customs and VAT questions, so check the PR package customs and VAT checker before you promise a creator a free delivery.
Each row below shows what a change would save at your current inputs. The percentages are things to test, not predictions. The biggest lever for most brands is not shipping to creators who will not post, which is why we suggest asking first, as covered in the how many influencers to gift calculator.
| Change | Saving per creator | Saving in total |
|---|---|---|
| Cut shipping cost by 20% | €1.72 | €51.70 |
| Cut product cost by 20% | €2.42 | €72.60 |
| Cut packaging cost by 20% | €0.33 | €9.90 |
| Drop contingency to zero | €2.03 | €61.00 |
| Send 10% fewer packages (same per-package cost) | €2.24 | €67.10 |
Other levers that do not show up in a formula: send the smallest item that still shows the product, consolidate shipping lanes, and use a pickup point where it is cheaper. Seed's gift form also lets creators confirm their own address, which cuts failed deliveries. Once the plan looks right, check the cost per post in the gifting ROI calculator or the PR package cost calculator.
Work it out from the bottom up instead of picking a figure. Multiply the cost of everything in one package (product, packaging, postage) by the number of creators, add any fixed costs, and keep a contingency for reships. Then divide by the posts you expect to see what each piece of content really costs.
It depends on weight, size, carrier, and whether the parcel crosses a border, so any single figure would mislead. Get a quote from your carrier for each lane you plan to use, enter it in the planner, and compare lanes. Parcels leaving the EU, for example to the UK, also need customs paperwork.
Yes if you want the true cost, because outreach, packing and follow-up take hours. This planner has a fixed-costs field where you can add your time at your hourly rate, or a tool subscription. Leaving it out makes cost per creator look lower than it is.
Use a number you can justify from your own past campaigns. Contingency covers reships, lost parcels, price changes and the odd replacement item. The planner defaults to a placeholder you should replace. If you have no history yet, keep it modest, then adjust it after your first wave is delivered.
Ask before you ship so you only send to creators who want the product, ship from the closest warehouse, and send the smallest item that still shows the product well. The cost levers table on this page shows how much each change would save at your current inputs.
product = sum of (item cost × units) × creators
packaging = packaging per package × creators
shipping = sum over lanes of (creators in lane × shipping each)
total = (product + packaging + shipping) × (1 + contingency) + fixed costs
cost per creator = total ÷ creators
Contingency is applied to product, packaging and shipping, not to fixed costs. Cost per expected post divides the total by creators × expected post rate, rounded to whole posts. Every default value on this page (item costs, packaging, shipping per lane, contingency, post rate) is an illustrative starting assumption, not a quote, a benchmark or a Seed statistic. The lane table is illustrative for the same reason. The only third-party source is the carrier price sheet linked above, offered as an example of where to look, and its figures are not used in the calculation. The currency button changes the symbol only and does no conversion. This is a planning aid, not tax or customs advice.
Last updated: October 29, 2026. Written and maintained by the Seed team. Seed is a Shopify app that lets brands gift products to creators through one branded link. The tool runs entirely in your browser; the numbers you type are not sent anywhere.
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Share one branded link. The creator picks a product and types their address, and a $0 draft order lands in your Shopify admin. Seed then follows up and tracks their posts.