Who this is for
This page is the method, not the pitch. It is what actually happens between the day you hand this over and the day a parcel lands on a creator's doorstep. Read it if you want to know what you are buying before you buy it.
- You have a physical product you can ship, and stock you are relaxed about giving away.
- You want nano, micro and mid tier creators, the people who actually reply and actually post, not celebrity deals.
- You want the work done, not a dashboard to operate yourself.
- You need guaranteed posts in a contract. We do not sell that, and we would be suspicious of anyone who does.
- You do not have a physical product you can ship.
- You want a dashboard more than you want the work done. Buy software for that.
- You want us to go find strangers and cold-message them. We don't.
Step 1. Bring your creators
This is the part most agencies skip past and it is the one we are strict about: we work from the list you already have. The names saved in an Instagram collection, a Notes list, a spreadsheet, or the DMs you have already started. We do not go hunting for strangers and we do not run cold outreach. If you do not have a list yet, the cheapest place to start is your own customers, people already buying who already post.
Step 2. Vetting, by hand
This is the question every brand asks and almost no agency answers honestly: how do you know a creator is worth sending product to before you send it? We do not run a public numeric score. A person looks at the account.
- Is the engagement real, or bought? Comments read like people, not a pod trading the same four emojis.
- Has the posting cadence gone quiet, or is this an account that still shows up?
- Does the audience actually match what you sell?
- Has this creator posted for a brand before, and did that post look forced?
- Did they take a gift once and go quiet? That history rules them out.
- Would you want your product sitting next to this feed at all?
Nobody gets product until this has been checked. Every verdict is stored, so months later it is still possible to answer “why did we skip her?” with a record instead of a memory.
Step 3. Follow-ups, not cold outreach
Once a creator is vetted, the follow-ups run on their own. Automatic emails cover every stage: invite, order placed, shipped, delivered, a post reminder, thank you. Instagram DMs go out from your own account, through Meta's official API, not a bot and not a browser hack, rolling out account by account. These continue conversations you already have with the creator. It is not cold DMing, and we are not messaging anyone you have not already brought to the list.
Step 4. From yes to order, in one link
Every yes goes to one branded link. The creator picks their own product and variant from your live stock and types their own address. A $0 draft order lands in your Shopify admin, tagged to the campaign it came from.
Four things about that link do more work than they look like they do.
- Live stock, mirrored from your storefront. Shopify's admin will happily report a variant as available when it is only available in a warehouse the storefront cannot sell from. Reading the storefront instead is the difference between promising a colour and having to un-promise it three days later.
- The creator types their own address. No address copied out of a DM thread, no transposed house number, no reship.
- The Instagram handle is captured on the form. That is what makes it possible later to match a post to a parcel without a spreadsheet.
- It is a real order, not a code. Codes leak, get shared, and make a gift feel like a discount. A native $0 order flows through your existing fulfilment, tracking and delivery stack with nothing to reconfigure.
Step 5. The approval gate
Nothing ships on our judgement. Every request waits in a queue until you approve it. Decline it and nothing happens: no parcel, no follow-up, nothing.
The reasons brands decline are consistent: wrong fit however good the numbers looked, stock being held back for a launch, or a feed you do not want your product sitting next to. All three are valid, and all three are your call, not ours.
Speed matters as much as the decision. A gate that takes three days is not a gate, it is a queue, and creators go cold in it.
Step 6. Ship, track, and the follow-up clock
Approved orders get shipped and tracked, and shipping and delivery statuses come back into the system on their own. That matters for one reason: the follow-up clock starts when the parcel is delivered, not when it is shipped. Asking a creator about content before the box has landed is how a programme burns goodwill it spent three weeks earning.
Step 7. Track every post
This is the Results tab, and it runs on its own. Seed finds a creator's posts automatically on Instagram and TikTok, checked daily for the first 14 days after delivery, then twice a week to day 60. You see who posted, views, likes and comments, posting rate, and cost per 1,000 views, plus a weekly summary by email and a CSV export. A creator can also submit their link directly. Posts that only mention the brand by name, with no @ or tag, get flagged for a one-click confirm rather than counted automatically.
Two honest limits: Instagram Stories are not tracked, because they expire before a check can run. YouTube links are detected, but there are no view numbers behind them. Once a video is in, Brief Check can score it against your brief on disclosure, brand mentions, product time on screen, hook and length, in under two minutes.
What you do, what we do
Your part is short.
- Give us access to your store and your Instagram once. Pull it any time.
- Bring your creator list, the DMs and spreadsheets you already have.
- Approve or decline every order that reaches your admin.
- Ship what you approve.
Everything else is ours.
- Vetting every creator by hand for fit and real engagement, before anyone gets product.
- Automatic email follow-ups at every stage, invite through thank you.
- Instagram DM follow-ups sent from your own account, continuing conversations you already have.
- Orders prepared in your Shopify admin, ready for one-click approval.
- Follow-ups on everyone who received product, with the clock starting on delivery, not on shipment.
- Every post found automatically on Instagram and TikTok, and checked against your brief.
- A weekly report by email, plus CSV export, of what went out, who posted, and what each creator cost you.
What we will not promise you
We will not promise you sales. Nobody honestly can.
You send free product to a creator. They might post. They might love it and post twice. They might go quiet. That is how gifting works, and any agency telling you they can guarantee posts or guaranteed revenue from gifted product is guessing at best.
Post capture used to be the weakest number in any seeding programme, and it is tempting for an agency to dress it up. Ours runs automatically instead: Seed checks Instagram and TikTok daily for the first 14 days after delivery, then twice a week to day 60, so a post gets found without anyone waiting on a creator to send a link. It still is not everything. Instagram Stories expire before a check can run, so they are not tracked, and YouTube gives a detected link with no view numbers behind it.
What is committed is the part that can be controlled: creators vetted, followed up, approved by you, and product in hand, every month, plus every post that does happen found and measured, whether or not the week went badly.
What this produces, across brands and on our own store
Cross-brand results, audited
Across 179 approve-or-reject decisions on 9 brands, 61% of creator requests were approved and the median decision took 19.6 hours. One high-volume brand approves 43%; most others approve 50 to 100%. Pulled 2026-09-13 against production data.
On our own store, Dr Water, a Shopify hydrogen water brand doing about $2M a year, this method produced 224 real $0 gift orders over about 113 days (May 19 to September 9, 2026). 91.6% of gift requests were approved (197 of 215), and the median request sat in the approval queue for 40 minutes before a decision. Every number is a query against that account, pulled 2026-09-14, not an estimate. The full breakdown, including what was declined and why, is in the case study.
The price
We take 3 to 5 brands at a time, because real people do this work and we would rather do it properly for a few than badly for thirty. When those slots are full, they are full.
Full pricing detail and the lead form live on the done-for-you page.
Questions people ask
Do creators get paid?
No. This is barter gifting: you send free product, the creator keeps it, and nobody pays a fee, not you and not us.
Do you guarantee that creators post?
No, and nobody honestly can. A creator might post, might post twice, or might go quiet. What is committed is the part that can be controlled: creators vetted, followed up, approved and product in hand, plus every post that does happen found and tracked.
Is a gift a discount code?
No. Every approved request becomes a real $0 Shopify order in your own admin, tagged to its campaign. Codes leak, get shared, and make a gift look like a coupon. A native order runs through your existing fulfilment, tracking and delivery stack unchanged.
Who decides which creators get a gift?
You do. Every request sits in an approval queue before any order exists. Nothing ships on our judgement. If a creator looks wrong to you, you decline it.
How do you vet a creator?
By hand, not by a public score. A person reads the last ten posts and the comment section, checks the engagement is real, whether the posting cadence has gone quiet, and whether the creator fits your niche, before anyone gets product.
Can we cancel?
Yes, any time, no notice period. The creator relationships are yours.