Playbooks, breakdowns, and lessons from running gifting on our own store and helping other brands run theirs.
Bri Beauty runs creator gifting the way most beauty brands do at the start. A reel comes in, someone slides into the DMs, and then the real work begins.
hiccpet sells pet care, and its creators are exactly the kind who post the second the parcel lands. The problem was never getting a yes.
DrWater is a Shopify brand doing around $2M a year, and gifting is a core part of how it grows. Send product to creators, get real content back, repeat.