Fill in your audience, platforms, past collabs, and rates. The preview updates as you type. Pick a layout, then copy it as text or save it as a PDF. No signup, nothing uploaded.
Maya Calder
Clean beauty & skincare
I make honest, close-up skincare content for people rebuilding a sensitive-skin routine from scratch. Mostly product tests, ingredient breakdowns, and real before/afters, no filters on the skin itself.
28,400
Instagram · @maya.calder
61,200
TikTok · @mayacalderskin
4.2%
Engagement rate
Audience
Top countries: US 64%, Canada 12%, UK 9%
Age: 25-34 (48%), 18-24 (27%)
Gender: 82% women, 18% men
Past brand collaborations
Bite Toothpaste Bits · Byoma · Isle of Paradise
Services & rates
Instagram Reel (feed + grid)
$180
Instagram Story set (3 frames)
$60
UGC video, no posting (30s)
$140
Contact
maya.calder@email.com · mayacalder.com
Frequently asked questions
Is this media kit generator really free?
Yes. It runs entirely in your browser, asks for no email or signup, and you can copy the kit as text or save it as a PDF as many times as you like.
Does my data get uploaded anywhere?
No. Everything you type stays in this browser tab and is never sent to a server. Refreshing or closing the page clears it, so copy or save your kit before you leave.
What should an influencer media kit include?
A bio and niche, follower and engagement numbers per platform, audience demographics (top countries, age, gender), past brand collaborations, the services and rates you offer, and a way to contact you. This generator has a field for each.
Which of the three layouts should I use?
The content is identical in all three. Clean is a neutral card format that fits most niches. Bold leads with an accent color and suits beauty, fashion, and lifestyle creators. Minimal drops the borders and background for a plain, text-first look that reads well printed in black and white.
Do I need to list my rates?
No, the services and rates section is optional. Some creators leave it blank and only discuss pricing once a brand reaches out. If you do list rates, keep them realistic. Our free rate card generator is built specifically for pricing, with usage-rights add-ons.
How do I find my engagement rate for the kit?
Use the free engagement rate calculator: enter your last several posts' likes, comments, and either followers or views, and it averages the rate for you. Paste that number into the engagement rate field here.
What if I don't have any past brand collaborations yet?
Leave that section out, or replace it with what you do have: how long you've been posting, your niche focus, or a specific product category you want to work in. Brands weigh audience fit and content quality more than a logo wall.
Can I save this as a PDF to attach to an email?
Yes. Click Save as PDF and your browser's print dialog opens with "Save as PDF" as a destination option. On most browsers that produces a clean, one-page PDF of just the kit, not the form fields.
I work across Instagram, TikTok, and YouTube. Can I list all of them?
Yes. Click "Add another platform" to add a row for each one, with its own handle and follower count.
What's the difference between a media kit and a rate card?
A media kit is the full pitch: who you are, your audience, and your past work. A rate card is narrower, a priced menu of deliverables. Some creators combine both; others send the rate card only after a brand expresses interest. Use our free rate card generator for the pricing-only version.