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Influencer Brief Generator

An influencer brief is a one-page document that tells a creator what the product is, what to make, the key messages, dos and don'ts, how to disclose the gift and when to post. Fill in the form below and copy or print yours.

Generator

Fill in what you know and the brief updates beside it. Empty sections are left out. Copy it, print it or save it as a PDF from the print dialog.

Your campaign

Everything here is a placeholder you can change.Editable placeholders

Start from a niche

Brand and product

The content

Platforms

Three or so. Messages, not a script.

Tags, links and codes

For example @yourbrand

Rules and timing

A starting assumption. Set the window you actually want.

Your brief

Updates as you type. Nothing is sent anywhere.

Your brand creator brief: Your product

Gifted product (no payment)

The product

Your product: A one or two sentence description of what it is and who it is for.

The goal

Authentic content in your own style that we can reuse

What to make

  • 1 Instagram Reel
  • 3 Instagram Stories
  • Post on: Instagram, TikTok

Key messages

  • Say what you like most about it, in your own words
  • Show how you use it in your day-to-day life

Do

  • Show the product in real use
  • Film in your usual style and setting

Please avoid

  • Make medical or treatment claims
  • Compare us to named competitors

Tone and style

Natural, friendly and honest. Not a script.

Disclosure

This product is a gift from Your brand. Please make it clear that you received it for free, in a place where it is hard to miss, for example "Gifted by @yourbrand". Rules differ by country, so follow the guidelines where you and your audience are. US creators: the FTC's Disclosures 101 for Social Media Influencers (https://www.ftc.gov/business-guidance/resources/disclosures-101-social-media-influencers).

Using your content

No reuse without asking first

Approval

No pre-approval. Post when you are ready

Timing

Please post within 14 days of receiving the product. If that will not work, tell us as soon as you can.

Example briefs by niche

The niche buttons in the generator fill in these starting points. They are Seed's suggestions, not measured results, so adapt them to your product.

NicheWhat to ask creators to showWhat to leave out
Beauty and skincareThe product in a real routine, with an honest first impression.Medical or treatment claims, and results that are not the creator's own.
Apparel and accessoriesFit, styling and the size worn.Colour edits that misrepresent the product, and named-competitor comparisons.
Food and drinkTaste, serving and a real moment of use.Health or nutrition claims, and promises of results.
Home and lifestyleThe product in a real room and in daily use.Overstating what it does, and named-competitor comparisons.

What not to put in a gifting brief

A gift is a favour, not a job. A brief that reads like a work order tends to get ignored. For the legal side of disclosure, read the guide to influencer disclosure rules by country. For terms, use a proper gifting agreement.

  • A word-for-word script. It makes the post read like an ad and takes the voice that made you want this creator. Give key messages, not lines.
  • Hidden conditions. Exclusivity, long deliverable lists or content ownership for a free gift should never appear for the first time in a brief. If you need them, agree them up front in writing.
  • Claims you cannot back up. If you would not put a claim on your own product page, do not ask a creator to say it.
  • A request to hide the gift. Never ask a creator to leave out that the product was free. Rules differ by country, but disclosure is expected in many of them.
  • Vague deadlines. "Soon" is not a deadline. Give a number of days from delivery, and tell the creator what happens if they are late.
  • Legal terms in a gift brief. A brief is guidance, not a contract. For usage rights, payment or exclusivity, use a written agreement such as one from the contract generator.

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Frequently asked questions

What goes in an influencer brief?

A short brief covers the product and goal, what to make and where to post it, three or so key messages, dos and don'ts, tags and links, how to disclose the gift, usage rights, the deadline and a contact. Keep it to one page so creators read it, and leave room for their own style.

How long should an influencer brief be?

One page is a good target. A creator should be able to read it in a couple of minutes and know what to make, by when, and what to avoid. If you need much more than that, move the detail into a separate agreement and keep the brief itself short.

Is a gifting brief the same as a contract?

No. A brief explains what you would like and why. A contract sets out legally binding terms such as payment, exclusivity and how you may reuse the content. If either side cares about those terms, put them in writing in an agreement and link it from the brief.

Does this generator use AI?

No. It is a fixed template that drops your answers into set sections in your browser. Nothing is sent to a server and nothing is stored, apart from the settings in this page's link if you copy it. The starting values are editable placeholders, not recommendations from data.

Methodology and sources

The brief is built by a fixed template in your browser: your answers go into set sections and empty sections are dropped. There is no AI step and nothing is uploaded. The default section contents, the niche presets and the 14-day posting window are Seed's own editable suggestions, not measured data or an industry standard.

The disclosure wording follows the FTC's guidance that free products from a brand are a connection a creator should disclose, and that the disclosure should be hard to miss. Rules differ by country and platform, and this page is not legal advice. Ask your own adviser what applies to you.

Sources checked

Last updated: October 29, 2026

Written by the Seed team. Seed is a Shopify app that lets DTC brands share one branded gifting link with creators and turns each application into a real $0 draft order. This page is deterministic: it runs in your browser, sends nothing anywhere, and the starting values are editable assumptions, not Seed data.

More free tools

Brief them, then gift them.

Seed gives each creator a branded link to choose a product and enter their address, and creates the Shopify draft order for you.

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