Enter a creator's views and the gift you plan to send. You get a fair cash range for the post, and a plain answer: is the gift enough, or should you add a fee?
Change any number and the results update. The fields start with example values, so replace them with the creator's real numbers.
Ask the creator for a screenshot of their average views from the last 10 posts.
Not sure? Use the engagement rate calculator.
Deliverables
Source: Influencer gifting vs paid sponsorships, updated 25 May 2026.
Your gift
What the creator would pay in your store.
Product cost plus shipping and packaging.
CPM (price per 1,000 views)
Using $15 to $35 (Instagram, micro (10K-100K)). Source: What Is a Good CPM for Influencer Marketing?, updated 24 Sep 2026. These are working ranges for paid posts, not measured Seed data.
Recalculates as you type. Nothing here is sent anywhere.
Fair cash range for this ask
total views = (feed posts + reels or videos) × avg views + stories × avg story views
cash range = total views ÷ 1,000 × CPM, low to high
with usage rights: low × 1.30, high × 2.00
verdict = gift value at retail vs the cash range (the gap is your fee)
We do not invent rates. The ranges below come from two of our own guides. They are working ranges for paid posts, not figures measured from Seed orders. We have no measured CPM data of our own yet.
| Input | Range used | Source |
|---|---|---|
| Instagram CPM | Nano $10-$20, micro $15-$35, mid-tier $25-$60, macro $40-$150+ | What Is a Good CPM for Influencer Marketing?, updated 24 Sep 2026 |
| TikTok CPM | Nano and micro $5-$20, mid-tier $15-$40, macro $30-$80 | What Is a Good CPM for Influencer Marketing?, updated 24 Sep 2026 |
| YouTube CPM | Dedicated video $20-$80, integration in a longer video $10-$40 | What Is a Good CPM for Influencer Marketing?, updated 24 Sep 2026 |
| Usage rights | Adds 30% to 100% to the post fee | Influencer gifting vs paid sponsorships, updated 25 May 2026 |
Tiers follow the guide's Instagram follower bands: nano 1K to 10K, micro 10K to 100K, mid-tier 100K to 500K, macro 500K and up. The guide gives no TikTok bands, so we reuse them. The guide gives no separate range for stories, so the calculator applies the same CPM to story views.
Most creators start with one question: what are 1,000 of my views worth? That price is the CPM, short for cost per thousand views. A creator who gets 10,000 views and quotes a $20 CPM asks for about $200. Bigger accounts, tight niches, and video push the CPM up. Small accounts and broad content pull it down. Our guide to what a good influencer CPM looks like goes deeper.
That is why we use views, not followers. Not sure how engaged the audience is? Check the engagement rate first.
A gift-only offer works when most of these are true:
Pay when the gift falls short of the range, when the creator has a large audience, or when you want control over the content. Never make a post a condition of the gift. A required post is a paid deal. If a creator asks for a fee, our post on what to do when a creator asks to be paid has replies you can copy. To see what a gift really costs you, use the gifting ROI calculator or read how much influencer gifting costs.
Sending a gift does not give you the right to run the creator's video as an ad. That is a separate permission, and creators price it separately. Our guide to gifting versus paid sponsorships puts the usual add-on at 30% to 100% of the post fee, for a set window like 90 days. Tick the usage rights box to see the effect. Then ask for rights in writing, and put the terms in a free contract.
Example 1. An Instagram creator has 25,000 followers (micro tier, $15 to $35 CPM) and gets 8,000 views on a Reel. That is 8 × $15 = $120 and 8 × $35 = $280. Your gift sells for $40 and costs you $18 landed. The gift is 33% of the low end ($40 ÷ $120), so add a fee of $80 to $240, or ask for less. If you also want usage rights, the range becomes $156 to $560 ($120 × 1.30 and $280 × 2.00).
Example 2. A TikTok creator has 4,000 followers (nano tier, $5 to $20 CPM) and gets 3,000 views on a video. That is 3 × $5 = $15 and 3 × $20 = $60. Your gift sells for $70, which covers the top of the range, so a gift alone is a fair trade. It costs you $25 landed.
More on the formula this calculator uses and how to decide if a gift alone is enough.
Start with views, not followers. Multiply the creator's average views by your CPM (the price of 1,000 views) and divide by 1,000. For example, 8,000 views at a $15 to $35 CPM is $120 to $280. Then add 30% to 100% if you want the right to run the post as an ad.
Our CPM guide lists $10 to $20 for Instagram nano creators, $15 to $35 for micro, $25 to $60 for mid-tier, and $40 to $150 or more for macro. TikTok runs lower at the small end ($5 to $20) and YouTube higher ($10 to $80). These are working ranges for paid posts, not measured Seed data.
Sometimes. If the retail price of the gift is at or above the cash range for the post, a gift-only offer is fair. If it falls short, add a fee or ask for less. Never require a post for a gift. A required post is a paid deal.
Our guide to gifting versus paid sponsorships says usage rights usually add 30% to 100% on top of the post fee, for a set window such as 90 days. The calculator applies that range when you tick the usage rights box.
Views. Followers only pick the tier, which picks the CPM range. Two creators with 50,000 followers can get 3,000 or 30,000 views per post, and that is a 10x gap in what a post is worth.
Build a gifting agreement in under a minute — deliverables, posting window, usage rights, and FTC disclosure. Copy it or save as PDF. Free, no email.
The same contract generator, pre-set for an Instagram deliverable: in-feed post plus story.
The same contract generator, pre-set for a TikTok deliverable.
A content-licensing agreement for UGC, not a posting agreement. Usage rights and deliverables only.
For unpaid product-gifting sends specifically: the gift, deliverables, and usage rights.
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The Chrome extension behind the DM assistant above. Install it, connect your Seed account, send from your own session.
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Sponsored feed post, Reel and Story rate ranges by follower tier, plus an affiliate-earnings estimate. Free, no signup.
Score a creator's video against your brief in about two minutes. Free, no login.
Enter how many posts you want and get the number of creators to contact and gift, using your own acceptance and post rates.
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Compare the cost per 1,000 views and per content piece of influencer gifting against Meta and TikTok ads, with your own numbers.
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Build a free influencer gifting application form with the exact fields to ask, then copy it or run it live on Shopify.
A free outreach CRM template with statuses, follow-up dates and notes. Download the CSV for Google Sheets or Excel.
Track sends, posts, discount codes, revenue and ROI with formulas built in. Download the CSV for Google Sheets.
Generate a one-page influencer brief: product, key messages, dos and don'ts, disclosure and deadlines. Free, no signup.
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Score your influencer outreach subject lines against a transparent checklist, and get better variants.
Pick a niche and platform for a hand-written hashtag set, mixed broad to niche. No made-up volume numbers.
Get a recommended monthly influencer budget, split across gifting, paid posts and UGC, from your revenue and stage.
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Calculate what the content from your gifting campaign would cost to buy from an agency or UGC creators instead.
Estimate fair UGC rates from experience level, deliverables and usage rights, for brands and creators, sources linked.
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Estimate expected reach for a creator's post, Reel or Story from follower count, using published benchmarks.
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Enter a follower count to see its influencer tier under three published definitions, with typical CPM ranges.
Create $0 influencer orders in Shopify, tag them, and calculate the real COGS and shipping cost of every gift.
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Per-creator code conversion plus an estimate of the halo sales promo codes miss, with every assumption editable.
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Estimate EMV from views, likes, comments and shares using values you set, plus an honest look at why EMV isn't revenue.
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Pick a launch date or holiday and get backward-planned recruit, ship and posting-window dates for 2026 and 2027.
See whether import VAT and duty likely apply when gifting product abroad, for the EU, UK, Switzerland and Norway, with official sources.
The regulator, required label and gifted-product rule in 10 countries, each with an official source. Not legal advice.
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Seed turns one branded link into a real $0 Shopify draft order. The creator picks a product and types an address, and the order lands in your admin ready to ship.