Answer eight questions about a creator and get a fit score out of 100, weighted by what matters to you. By default 75 or more is a strong fit, 50 to 74 is worth a small test gift and below 50 is a skip. The example answers below score 68: worth a small test gift.
Click an answer and the score updates instantly. The page address updates too, so you can share the exact scorecard.
The starting answers describe an imaginary creator. Replace every one with what you see on the real profile.
Recalculates as you click. Nothing here is sent anywhere.
Brand fit, out of 100
Worth a small test gift
Biggest gaps: Content style (−15), Natural product use (−7.5), Past sponsored posts (−5).
Want to run this without a spreadsheet? Seed sends each creator one branded link, they pick a product and type their address, and a $0 draft order lands in your Shopify admin. Install Seed on Shopify. The calculator above stays free and needs no email.
Each question carries a share of 100 points. A yes earns all of them, partly earns half and no earns none. Pick the preset that matches your priority: audience first puts 35 points on whether the creator's followers are your customers, while brand safety first puts more on values, credibility and engagement. These weights are our design choice, not research findings.
| Question | Balanced | Audience first | Brand safety first |
|---|---|---|---|
| Audience overlap | 25 | 35 | 20 |
| Content style | 15 | 15 | 10 |
| Natural product use | 15 | 15 | 10 |
| Values and tone | 15 | 10 | 20 |
| Past sponsored posts | 10 | 5 | 15 |
| Engagement quality | 10 | 10 | 15 |
| Posting consistency | 5 | 5 | 5 |
| Shipping fit | 5 | 5 | 5 |
The score is only as good as your answers, so check the engagement behind each one with the engagement rate calculator. If you are unsure of a creator's size category, the influencer tiers guide sets out the common definitions.
Strong fits go on your outreach list. Worth-a-test creators suit a small first wave, which you can size with the how many influencers to gift calculator and schedule with the gifting campaign planner. Skips are not permanent: revisit a creator when their content, audience or your range changes. If a creator you like asks for a fee, the influencer rate calculator gives you a number to react to.
When you are ready to send, Seed gives each creator one branded link where they pick a product and type their address, and a real $0 draft order lands in your Shopify admin.
A good fit is a creator whose audience would plausibly buy from you, whose style suits your product and whose values do not clash with yours. Follower count matters less. This checklist turns those ideas into eight questions with weights, so you compare creators on the same terms instead of on a gut feeling.
Our default cut-offs are 75 for a strong fit and 50 for a small test gift, but they are our own starting points, not an industry standard. Set them to match how selective you want to be. A tighter budget usually calls for a higher bar, a larger one for a lower bar.
Dealbreakers override the score. If a creator has a current competitor deal, content that clashes with your values, or an audience that looks bought, the verdict becomes pass regardless of points. Tick them only for facts you have actually checked. They are three examples, so keep your own list alongside this one.
Not freely, but you can switch between three presets: balanced, audience first and brand safety first. Each shifts how many of the 100 points every question carries, and the weights table on this page shows each number. Answers use fixed values (yes 1, partly 0.5, no 0), so the score is easy to check by hand.
Read who comments, look at the creator's tagged posts and replies, and compare the people engaging with the people who already buy from you. It is slower than a paid tool and less precise, but it is free and often enough to answer partly or no. Note what you looked at.
No. The score measures fit, not behaviour. A well-matched creator may still not post, and a weaker one might. Use it to decide who to contact, then track real results with your own post rate. The how many influencers to gift calculator turns that rate into the number of creators to contact.
The checklist is deterministic arithmetic that runs in your browser. It does not call an AI model, fetch creator data or use any third-party source:
points per question = weight × answer value (yes 1, partly 0.5, no 0)
fit score = sum of points across the eight questions, out of 100
verdict = pass if any dealbreaker is ticked; otherwise strong fit at or above the strong threshold, a test gift at or above the test threshold, and skip below it
The eight questions, their weights, the answer values and the default thresholds of 75 and 50 are our own design choices, chosen to be simple to check by hand. They are not industry benchmarks, validated predictors or measured Seed statistics, and the example answers describe an imaginary creator. A high score does not guarantee a post, and a low one does not prove a creator is bad. See the Seed blog for more on running gifting campaigns.
Last updated: October 29, 2026. Written and maintained by the Seed team. Seed is a Shopify app that lets brands gift products to creators through one branded link. The tool runs entirely in your browser; the numbers you type are not sent anywhere.
Build a gifting agreement in under a minute — deliverables, posting window, usage rights, and FTC disclosure. Copy it or save as PDF. Free, no email.
The same contract generator, pre-set for an Instagram deliverable: in-feed post plus story.
The same contract generator, pre-set for a TikTok deliverable.
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Score a creator's video against your brief in about two minutes. Free, no login.
Enter how many posts you want and get the number of creators to contact and gift, using your own acceptance and post rates.
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Build a free influencer gifting application form with the exact fields to ask, then copy it or run it live on Shopify.
A free outreach CRM template with statuses, follow-up dates and notes. Download the CSV for Google Sheets or Excel.
Track sends, posts, discount codes, revenue and ROI with formulas built in. Download the CSV for Google Sheets.
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Score your influencer outreach subject lines against a transparent checklist, and get better variants.
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The regulator, required label and gifted-product rule in 10 countries, each with an official source. Not legal advice.
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Share one branded link. The creator picks a product and types their address, and a $0 draft order lands in your Shopify admin. Seed then follows up and tracks their posts.