hiccpet sells pet care, and its creators are exactly the kind who post the second the parcel lands. The problem was never getting a yes. It was everything after the yes: which product, which size, what is the address, and then a draft order typed by hand for each one. This is what changed when hiccpet moved its gifting onto Seed.
The starting point: gifting that looked like a discount
The old setup leaned on discount codes and manual admin. Codes are a bad fit for gifting. They leak, they get shared, and they make a gift feel like a coupon rather than a brand reaching out. On top of that, every order after the yes was built by hand, and addresses copied out of DMs came with typos and the occasional reshipped parcel.
The change: a branded link on hiccpet's own domain
hiccpet moved gifting to a branded Seed link served on its own domain. The creator opens it, picks from live stock so nothing out of stock gets promised, types their own address so there are no typos, and a real $0 order lands in the hiccpet Shopify admin. The link a creator opens is a hiccpet link, not a third-party one.
Real orders, so the rest of the stack just works
Because every gift is a native Shopify order and not a coupon, hiccpet's existing fulfillment flow did not change. The orders carry the same tags its other tools already read, and there was nothing new for the ops side to learn. There is also no 100% off code sitting out on the internet waiting to be found.
The result
hiccpet has run 14 gift orders across 12 creators on Seed so far, every one a real $0 Shopify order and not a coupon. The gifting finally looks like the brand instead of a discount code floating around the internet. Creators get a clean, branded experience, hiccpet gets clean orders in the admin, and the whole thing runs without the DM interrogation that used to come before every parcel. That is the whole point.