Playbooks, breakdowns, and lessons from running gifting on our own store and helping other brands run theirs.
ShopMy has no disclosed brand subscription fee.
Simplif runs three tiers: Free Forever at $0/mo (5 orders, 1 basic form), Growth at $50/mo (100 orders, custom branding), and Enterprise at $240/mo...
Social Cat charges $99/mo for Essentials (5 collabs, 1 campaign), $199/mo for Performance (15 collabs, 3 campaigns), and $299/mo for Pro (30 collabs...
Social Cat wins for small and mid-sized DTC brands, and it is not close. Its entry tier is $99 a month with a 7-day free trial.
Social Cat wins for any brand trying to start or grow a creator program right now.
Stack Influence charges $0/mo. No subscription.
Stack Influence has no monthly subscription and no tiers. It's $0/mo for the platform, plus roughly $30 flat per completed creator post.
Stack Influence wins for the large majority of DTC brands running gifting and seeding.
Social Cat wins on unit economics at every published tier, which is the opposite of what pay-per-post pricing feels like it should do.
A gifting app that routes free product through storefront checkout logs every gift as a completed sale at $0.00.
Traackr's own site is fully gated: "Request pricing," zero numbers anywhere, confirmed as of 2026-08-19. That's the one thing every source agrees on.
Traackr does not publish pricing anywhere. Their /pricing page's H1 is literally "Request pricing." Zero numbers.
Trend.io does not run a monthly subscription.
For pure content cost, Trend.io wins, and it's not close once you run the numbers.
Upfluence has no public pricing table.
Creating the order is about 10% of running a gifting program.
Shopify Collabs cannot create a real $0 draft order for a creator, it routes them through a normal storefront checkout with a 100%-off discount code instead.
A duplicate-order check only catches the same person trying the same link twice.
The gifted creator replies 'what's the rate?' and most brands improvise a different answer every time. Here is how to have one answer, and stick to it.
There are two ways a creator brief fails, and they are opposites.
The most common gifting mistake is not the outreach or the follow-up. It is a plain bag with a packing slip that nobody wants to film.
Your reporting is a founder scrolling Instagram. The agency's report is a slide of screenshots with no denominators. Here is how to actually report on gifting.
A brand sets a goal: 15 products shipped to creators this month. The plan is to DM 20 people. Twenty feels generous, even a little padded.
Somewhere between "here's your gift" and "can I run this as an ad," a lot of brands lose the thread entirely.