The goal

Gifting has to stay generous enough that a creator feels it's worth posting about, and disciplined enough that one campaign doesn't quietly eat your whole month's budget. Two separate caps do that job: how much one creator can take, and how many creators total can take anything at all.

How most brands do it

Left uncapped, a gift form becomes a free-for-all. A single creator loads up a cart's worth of product "for the team," and because there's no ceiling on total orders either, a link that was meant for 20 creators ends up processing 200 before anyone notices. On the other end, brands that swing too far the other way cap everything at exactly one item with no room to negotiate, which reads as stingy to a creator being asked to spend real time making content.

How experienced teams do it

Set Max items per order to whatever number matches the content ask, one hero item is usually plenty for a single post, two or three makes sense if you're asking for an outfit or a bundle unboxing. Then separately cap the whole campaign with Max total orders sized to your actual budget for that batch of creators, so the link simply stops taking new orders once it's spent rather than relying on someone to notice and pause it by hand.

Do it in Seed

  1. Open the campaign's editor and go to the Products step/tab.
  2. Set Max items per order to how many items a single creator can add, sized to what you're actually asking them to feature. The default is 1 item.
  3. Set Max total orders to your budget for this batch. Once that many orders are placed, the gift link stops accepting new ones on its own. Leave it blank only if the campaign is genuinely open-ended.

Expert checklist

  • The per-order cap matches the content you're actually asking for, not arbitrarily tight or loose.
  • A total-orders cap is set whenever the campaign has a real budget, so it self-stops instead of relying on you to catch it.
  • The cap is revisited each time you reuse or duplicate the campaign for a new batch of creators.