# How do I add custom questions to my gift form?

Source: https://www.seedinfluencers.com/help/how-do-i-add-custom-questions
Updated: 2026-09-24

How to ask for what you actually need on a gift form without killing your completion rate.

## The goal

Every field on a gift form is a small tax on completion. The goal isn't to collect everything you might someday want. It's to collect the one or two things you'll actually use, and nothing else.

## How most brands do it

The instinct is to turn on every optional field "just in case", phone number, every social handle, a long custom question, two consent checkboxes, because it feels free to ask. It isn't. A creator who's just deciding whether to bother filling out a form abandons partway through a form that reads like a job application, and you never see the drop-off because there's no signal for "started but didn't finish."

## How experienced teams do it

Ask for exactly what changes what you do next. If you're going to check whether someone posted, you need their handle. That's a real use. If you're going to mail a size chart item, you need size. Real use. A custom question is worth adding only when the answer changes how you handle the order (a content plan, a preferred posting date), not as a generic "tell us about yourself." Consent checkboxes (a second consent, marketing opt-in) should only appear when you actually intend to use what they unlock; an unused opt-in checkbox is friction with no upside.

## Do it in Seed

1. Open the campaign's **Form fields** step (creation) or tab (editor), and show its full options if they're collapsed.
2. Only type into **Question** if the answer will actually change what you do with the order, for example "What's your posting plan?" It's left off the form until you type something here. Turn on **Required** only if you truly can't proceed without an answer.
3. Add **Second consent. Checkbox text** only if you have a specific use for it (separate from your Terms & conditions), for example, usage rights for paid ads.
4. Add **Marketing emails opt-in** only if you'll actually email this list. A creator who checks it is subscribed to marketing emails in Shopify, don't collect consent you won't use.
5. Preview the form on the right and count the fields as a creator would, if it feels long, cut something before sharing the link.

## Expert checklist

- Every field on is one you'll actually act on, not "just in case."
- A custom question, if used, asks for something that changes what happens next.
- Consent checkboxes only appear when there's a real, specific use for what they unlock.
- You've previewed the finished form and counted the fields, not just added them one at a time.