The Emails tab lists every email a creator on this campaign can get, in the order they'd receive them. Only the first step (Confirmed) has per-campaign wording; the rest use Seed's shop-wide copy and are turned on or off for every campaign at once, from Settings → Emails.

Timeline

1Confirmed
Sent when the creator claims the gift. The only step with a per-campaign editor, see below.
2Shipped
Sent when the order ships. Read-only preview here; toggle it shop-wide in Settings → Emails.
3Delivered
Sent when the order is delivered, then a check-in a few days later. Read-only preview here; toggle it shop-wide in Settings → Emails.
4Ask for post
Sent a few days after delivery if there's still no post. Read-only preview here; toggle it shop-wide in Settings → Emails.
5Thank you
Sent after the creator submits a post. Read-only preview here; toggle it shop-wide in Settings → Emails.

Confirmed email editor

Expanding the Confirmed step opens its own editor.

6Send a confirmation email to the creator
Turns the confirmation email off entirely for this campaign when unchecked.

Default: On

7From name
The sender name shown to the creator.

Default: Blank = your brand name

8Subject
The email's subject line.

Default: Blank = Seed's default subject

9Body
The email body. Plain text, line breaks become paragraphs. A row of merge-token tags above the field inserts placeholders (like the creator's name) at your cursor.

Default: Blank = Seed's default copy

10Button text
Text for an optional button in the email.

Default: Blank = no button

11Button link
Where that button goes. Needs both text and a valid http(s) link to show.
12Reply-to (optional)
Where a creator's reply goes. Blank uses your shop default.
13Cc (optional)
Up to 5 comma-separated addresses. Blank = none.
14Bcc (optional)
Up to 5 comma-separated addresses. Blank = none.
15Preview
A live rendering of the email as the creator will see it, updating as you type.
16Send me a test
Sends a test copy of the email to you. Shares a limit of 2 test emails per 24 hours with Settings → Emails. The button disables and shows when it resets once you've used them up.