The Appearance tab sets how this one campaign's gift form looks: logo, colors, font, and corner rounding. It isn't in the main row of tabs, open it from the More dropdown next to Emails and pick Appearance. Every field here overrides your shop-wide defaults (set in Settings → Brand) for this campaign only. Leave a field blank and it falls back to that shop default.

1Logo
The image shown at the top of the gift form for this campaign. Click Choose image to pick a file already uploaded to your Shopify Files library. there's no way to paste a raw image URL. Once a logo is set, the button becomes Change image and a second button, Use shop default, appears to clear it back to blank. Blank means your shop-wide logo is used instead.

Colors

Each color field is a hex-code text box with a swatch button on the right. Click the swatch to open a color picker, or type a hex code (like #111111) directly.

2Primary color
The main accent color. Buttons and highlighted elements on the gift form.

Default: #111111 (shop default if set, otherwise this)

3Background color
The gift form's page background.

Default: #fafafa (shop default if set, otherwise this)

4Text color
The body text color on the gift form.

Default: #111111 (shop default if set, otherwise this)

5Button text color
The text color inside buttons (like the CTA button set in Basics).

Default: #ffffff (shop default if set, otherwise this)

Font and corner radius

6Font
The typeface for the gift form. Choices are System, Serif, Monospace, Inter, and Playfair Display. Use shop default pulls from your storefront's own theme font when your shop branding has one set.

Default: Use shop default

7Corner radius
How rounded corners are (buttons, cards, images) on the gift form. Choices are Sharp, Rounded, and Pill.

Default: Use shop default