LTK vs ShopMy: A Brand's Perspective

LTK has a real self-serve price. Launch is $99/mo, Pro is $999/mo, verified directly off LTK's own site on 2026-08-19. ShopMy has no brand subscription fee at all. It runs entirely on creator commission, 10% to 30%, set by the brand, per ShopMy's own Creator Guide. That's the actual difference between these two platforms, not "which one is bigger" or "which one is more expensive." Pick LTK if you want a known, fixed monthly cost and access to an older, larger shopping audience. Pick ShopMy if you'd rather pay nothing until a sale happens and want to set commission per creator yourself.

What LTK and ShopMy actually charge

Verified 2026-08-19. LTK Connect, the brand-facing product, has a public self-serve pricing page at company.shopltk.com/connect-ltk. ShopMy has no pricing page anywhere on its site, confirmed by a full crawl of all 188 of its indexed URLs, and no third party has found a brand subscription fee either. That's not the same gap. LTK not publishing a price would have been ordinary. LTK publishing one, when nearly every writer covering this space assumes it's enterprise-only, is the finding.

That commission row matters as much as the subscription row. LTK charges a monthly SaaS fee and takes a commission on top of it. ShopMy charges no SaaS fee and only ever takes the commission. A brand running $50K a year in creator-driven sales through LTK's Pro tier is paying $999/mo, roughly $12,000/yr, before a single dollar of commission is counted. The same brand on ShopMy pays nothing until a sale closes.

Older figures for LTK still show up in search results and conflict with the self-serve numbers above. Capterra lists "Connect Launch ~$5,000/yr, Connect Pro ~$12,000/yr, LTK Optimize $50,000+/yr." A separate source cites a $2,400 onboarding fee plus a 10% minimum commission. A third cites "$417/mo or $5,000/yr." None of these three agree with each other, and none of them match the $99/$999 self-serve tiers on LTK's own current site. My read: these are likely describing an older or agency-managed enterprise track that sits alongside the newer self-serve product, not a replacement for it, but I can't resolve that from the outside. I'm reporting the disagreement rather than picking a winner, because picking one would be a guess dressed up as a fact.

What everyone covering this gets wrong

Search "ltk vs shopmy" today and you get personal creator blogs picking a favorite platform for their own income, one media outlet covering the category from a distance, and a single brand-perspective page from influencergiftform.com, a direct competitor to Seed in the gifting-form space. Every one of them, as far as I can tell from what ranks, treats this as two commission-only platforms with nothing to compare on price. That assumption was true for ShopMy. It stopped being true for LTK the moment LTK put a self-serve pricing page on its own site, and that page has been live long enough to fetch directly today.

I'm not writing this to win a keyword. I ship gifted product every week and I've had to make this exact call for my own brand. A neutral page that actually checks the current pricing, instead of repeating "both are commission-only," is missing from this SERP, and that gap is worth closing honestly rather than worth ignoring because a competitor already has a page here.

What each platform is actually built for

LTK started as the original "link in bio" tool and grew into a full consumer shopping app. People open LTK to browse curated picks from creators they already follow, the way they'd browse a magazine. That built-in shopping habit is real: if your product fits fashion, home, or lifestyle, LTK creators are talking to an audience that already treats the app as a store. Now that access has a knowable monthly floor attached to it, $99/mo minimum to get in the door on Connect.

ShopMy is newer, and it grew fast by leaning into beauty and by making the brand side of the relationship feel less like renting ad space and more like managing a roster directly. Brands describe ShopMy's gifting and commission tools as more flexible: you can set terms per creator, adjust commission rates, and move faster on individual relationships. It costs nothing to try, because there's no subscription to cancel if it doesn't work out.

Neither platform ships anything. This matters more than it sounds like it should. A creator on LTK or ShopMy can post a link and earn commission on a sale, but they can't feature, unbox, or honestly review a product they don't physically have. Gifting still happens outside both platforms. You still need a way to collect an address, confirm a product and variant, and get a box out the door, regardless of which affiliate layer eventually tracks the sale or which one you're paying a monthly fee to access.

How brands actually get in

LTK Connect is now a self-serve sign-up, not a sales call. A brand picks Launch or Pro, pays the monthly fee, and works within that tier's creator and spend caps, 10 creators and a $25K annual spend cap on Launch, 50 creators and $100K on Pro. Above that, Connect Scale moves to a custom, presumably sales-assisted arrangement. This is a real shift from the "everything here requires a demo" assumption that most coverage of LTK still repeats.

ShopMy's process is lighter still, because there's no plan to choose. Brands search creators, see performance metrics tied to past posts, and set gifting or commission terms per relationship, all without a subscription gate in front of any of it. That's the flexibility people mean when they say ShopMy feels more direct. It also means the platform leans more heavily on the brand to manage its own roster actively, rather than a paid tier bundling structure around you.

Who should not pick ShopMy

If your product is squarely fashion, home decor, or general lifestyle, and your creators skew toward an established audience that's used to browsing a shopping app daily, LTK's scale is a real advantage ShopMy hasn't matched yet. A brand chasing broad reach over deep creator relationships will get more out of LTK's larger, mature network, and now knows exactly what that access costs going in: $99/mo to start, $999/mo once volume grows past Launch's caps. ShopMy's flexibility is worth less if the creators you actually want to work with aren't active there yet, and in fashion specifically, a lot of them still aren't.

Don't pick either one expecting it to replace your product-gifting workflow. Both platforms answer "how does the creator get paid on a sale," not "how does the creator get the product in the first place." If you don't already have a clean way to collect a creator's address and turn it into a real order, fix that first. Choosing LTK or ShopMy before you've solved gifting is optimizing the wrong end of the funnel, and now, on LTK's side, it's optimizing the wrong end of the funnel while also paying a monthly fee for the privilege.

The category question that actually decides this

If you sell across multiple categories, the honest answer here splits by product line rather than by brand overall. A DTC brand selling both apparel and a skincare line might genuinely want an LTK presence for the apparel side, worth the $99/mo or $999/mo, and a ShopMy-led gifting push for skincare, where paying nothing until a sale closes fits a newer, less-proven creator relationship better. That's not fence-sitting, it's the same logic as the rest of this page applied at the SKU level instead of the brand level: go where the audience and the creators already are for that specific product, and weigh LTK's real cost against ShopMy's real flexibility for that product specifically, not for your brand as a whole.

Where Seed fits

Seed isn't an affiliate platform and it doesn't compete with either of these. It's the piece both LTK and ShopMy assume you already have: one branded link a creator uses to pick a product, choose a variant, and enter their address, which creates a real $0 Shopify draft order in your admin automatically, no discount codes, no manual copy-paste. I built it because my own DTC brand needed exactly that step before any commission conversation, or any monthly LTK bill, could start.

If you're evaluating LTK or ShopMy for the relationship and commission layer, the gifting step underneath it is a separate decision, and it's the one that determines whether a creator ever gets the product to talk about in the first place. Bri Beauty solved that first, processing 43 gift orders in its first week on Seed. See pricing or find Seed on the Shopify App Store.

Frequently asked questions

Does LTK have a brand subscription fee?

Yes, and it's real self-serve pricing most coverage of LTK misses: Launch $99/mo, Pro $999/mo, Connect Scale custom, verified directly off LTK's own site on 2026-08-19.

Does ShopMy charge brands a subscription fee?

No. ShopMy has no pricing page anywhere on its site, confirmed by a full crawl of all 188 indexed URLs. It runs entirely on creator commission, 10% to 30%, set by the brand, per ShopMy's own Creator Guide.

Which platform is cheaper for a brand doing $50K a year in creator sales?

ShopMy, structurally. A brand on LTK's Pro tier pays $999/mo (roughly $12,000/yr) before any commission is counted. The same brand on ShopMy pays nothing until a sale closes, only the commission.

Do LTK or ShopMy handle the actual gifting step?

No. Neither platform ships anything. Both answer how a creator gets paid on a sale, not how the creator gets the product in the first place. A separate gifting mechanism is still needed regardless of which affiliate layer tracks the sale.

Which platform fits which product category better?

LTK's scale is a real advantage for fashion, home decor, or general lifestyle products with an established shopping-app audience. ShopMy has grown faster in beauty and fast-moving DTC, where its flexibility and no-subscription model fit newer creator relationships better.