# How hiccpet moved creator gifting off coupon codes and into real orders

Source: https://www.seedinfluencers.com/blog/hiccpet-creator-gifting-case-study
Verified: 2026-07-12

A case study of hiccpet's creator gifting on Seed: a branded link on its own domain replaced the DM back-and-forth, gifts became native $0 Shopify orders instead of coupon codes, and the existing fulfillment flow did not change.

hiccpet sells pet care, and its creators are exactly the kind who post the second the parcel lands. The problem was never getting a yes. It was everything after the yes: which product, which size, what is the address, and then a draft order typed by hand for each one. This is what changed when hiccpet moved its gifting onto Seed.

## The starting point: gifting that looked like a discount

The old setup leaned on discount codes and manual admin. Codes are a bad fit for gifting. They leak, they get shared, and they make a gift feel like a coupon rather than a brand reaching out. On top of that, every order after the yes was built by hand, and addresses copied out of DMs came with typos and the occasional reshipped parcel.

![hiccpet branded gift form](https://www.seedinfluencers.com/v2/case-studies/hiccpet-form.png)

## The change: a branded link on hiccpet's own domain

hiccpet moved gifting to a branded Seed link served on its own domain. The creator opens it, picks from live stock so nothing out of stock gets promised, types their own address so there are no typos, and a real $0 order lands in the hiccpet Shopify admin. The link a creator opens is a hiccpet link, not a third-party one.

## Real orders, so the rest of the stack just works

Because every gift is a native Shopify order and not a coupon, hiccpet's existing fulfillment flow did not change. The orders carry the same tags its other tools already read, and there was nothing new for the ops side to learn. There is also no 100% off code sitting out on the internet waiting to be found.

## The result

hiccpet has run **14 gift orders across 12 creators** on Seed so far, every one a real $0 Shopify order and not a coupon. The gifting finally looks like the brand instead of a discount code floating around the internet. Creators get a clean, branded experience, hiccpet gets clean orders in the admin, and the whole thing runs without the DM interrogation that used to come before every parcel. That is the whole point.

## FAQ

**Why did hiccpet switch from coupon codes to Seed?**
Coupon-code gifting has two common endings: the code leaks to a coupon site, or the creator gets stuck at checkout wondering why it wants their card. hiccpet wanted its gifting to look like its brand, not like a discount link. Seed makes each gift a real $0 draft order in Shopify, so there is no code to leak and no checkout to get stuck at.

**How does Seed prevent out-of-stock gift promises?**
Creators pick from live stock in the gift form, so hiccpet never promises a product that is unavailable. The creator also types their own address, which removes the typo-and-reship problem that comes with copying addresses out of DMs by hand.

**Did hiccpet have to change its fulfillment process?**
No. Because every gift is a native Shopify order rather than a coupon, hiccpet's existing fulfillment flow did not change. The orders carry the same tags its other tools already read, so there was nothing new for the ops side to learn.

**Can any pet brand run this?**
Yes. The branded form, the own-domain link, and the native $0 orders are standard in Seed. You install the app, pick the products you want to gift, and share one link.