# How Bri Beauty shipped 74 gift orders in its first week on Seed

Source: https://www.seedinfluencers.com/blog/bri-beauty-creator-gifting-case-study
Verified: 2026-07-12

A case study of Bri Beauty's creator gifting on Seed: one branded link replaced the DM back-and-forth, 42% of creators ordered their gift within 24 hours of reach-out, and the brand issued zero coupon codes.

Bri Beauty runs creator gifting the way most beauty brands do at the start. A reel comes in, someone slides into the DMs, and then the real work begins. What shade do you want. What size. What is your address. Did you order yet. Every yes turned into a week of small questions, and half of them went quiet before anything shipped. This is what changed when the program moved onto Seed.

## The starting point: a week of DMs per creator

The bottleneck was never getting a yes. Bri Beauty's creators are exactly the kind who want the product. The bottleneck was everything after the yes: the shade, the size, the address, and then a draft order typed by hand in the Shopify admin for each one. At a handful of creators that is annoying. At the volume a beauty brand needs, it is a full-time job that caps the whole program.

![Bri Beauty branded gift form](https://www.seedinfluencers.com/v2/case-studies/bri-beauty-form.png)

## The change: one branded link

Bri Beauty replaced the back-and-forth with a single branded link. The creator opens it, picks their shade from live stock, types their own address, and a $0 draft order lands in the Bri Beauty Shopify admin, tagged to the campaign. No size question. No address question. No hand-built order.

The form is styled to look like Bri Beauty, so creators land on a page that feels like the brand instead of an unfamiliar tool. When the page feels like the brand, more creators trust it and finish it.

## The first week: 40 orders, 42% within a day

Forty-three gift orders went out in the first seven days, every one of them a real $0 Shopify order. Bri Beauty became the most active brand on Seed almost immediately, and the pace held because the per-creator admin had dropped close to zero. Even better than the volume was the speed: **42% of creators ordered their gift within 24 hours** of reach-out. Product that arrives while the creator still cares is product that gets posted.

> We started with Seed to give creators a better experience and save time on the back and forth. We ended up with 42% of creators ordering their gift within 24 hours of reach-out, and not a single coupon code.

## Zero coupon codes, on purpose

Beauty is the worst category for 100% off codes. They leak to deal groups, they get screenshotted, and they turn a gift into a discount you never meant to give. Seed skips checkout, so there was nothing to leak. The gift is a real $0 order, native to Shopify, and the fulfillment flow never changed. Bri Beauty issued **zero coupon codes** across the entire program.

## What it looks like now

Gifting used to be a job someone had to sit on all week. Now it is a link they paste into a DM, and the orders show up ready to ship. The team spends its time picking creators and judging content, which is the part that actually moves the brand.

## FAQ

**How many gift orders did Bri Beauty ship in its first week on Seed?**
74 gift orders in the first seven days. Bri Beauty became the most active brand on Seed almost immediately, and the pace held because nobody was hand-typing draft orders or chasing sizes and addresses in the DMs.

**What does '42% ordered within 24 hours' mean?**
Of the creators Bri Beauty reached out to, 42% opened the branded gift link, picked their product, and placed their $0 order within a day of the first message. Fast yes-to-order is the whole point: the product arrives while the creator still cares, so more of them post.

**Why did Bri Beauty avoid coupon codes for gifting?**
100% off codes leak to deal groups, get screenshotted, and turn a gift into a discount the brand never meant to give. Seed skips checkout entirely. Each gift is a real $0 draft order created natively in Shopify, so there is no code to leak and the fulfillment flow does not change.

**Can any beauty brand set this up?**
Yes. The branded form, the own-domain link, and the native $0 orders are standard in Seed. You install the app, pick the products you want to gift, and share one link. There is also a done-for-you setup if you would rather not run it yourself.